Avnet Technology Solutions Helps Resellers Capitalize on Business Analytics Opportunities in the U.S. and Canada
press release
Oct. 25, 2011, 11:00 a.m. EDT
Avnet Technology Solutions Helps Resellers Capitalize on Business Analytics Opportunities in the U.S. and Canada
New "Destination: Analytics" initiative enables Avnet's IBM partners to expand their business analytics software sales in high-growth, vertical markets
TEMPE, Ariz., Oct 25, 2011 (BUSINESS WIRE) -- Avnet Technology Solutions, the global IT solutions distribution leader and operating group of Avnet, Inc. /quotes/zigman/218726/quotes/nls/avt AVT +0.00% , today announced its new "Destination: Analytics" initiative to accelerate sales of IBM business analytics software in the U.S. and Canada. As part of this initiative, Avnet has created a dedicated team of business analytics experts who will provide solutions training, marketing and enablement programs to IBM value-added reseller partners. Destination: Analytics is designed to help partners sell complete data center solutions into high-growth, vertical markets by leveraging Avnet and IBM's channel support in the growing business analytics market.
"Business analytics creates smart and efficient ways for companies to transform their data into actionable information, so they can better understand, anticipate and shape business outcomes," said Fred Cuen, senior vice president and general manager, Avnet Technology Solutions, Americas, IBM Solutions group. "Through our Destination: Analytics initiative, Avnet has invested in our IBM partners with the support, resources and services they need to capture complete business analytics solutions sales."
Avnet's business analytics initiative will focus on four main areas:
1) Helping business partners identify the market opportunity and their role in it; 2) Providing partners with the sales and technical skills needed to pursue market opportunities; 3) Accelerating partners' ability to develop qualified prospects; 4) Enabling partners to leverage vertical market expertise to grow their business analytics businesses.
Additionally, IBM business partners can gain expertise in high-growth industries with Avnet through Avnet's SolutionsPath(R) vertical practices for the energy, finance, government, healthcare and retail markets in conjunction with Destination: Analytics which offers channel-ready business analytics solutions.
"Our clients are asking us for solutions, not products. They need a capable partner who is enabled with tools, such as IBM's Cognos software, that combine strategic and operational data into a consistent and meaningful source of information," said David Traxler, president, VSS, an end-to-end technology solutions provider and Avnet partner. "We're growing our Information Management and Data Analytics practice in the healthcare and consumer product markets because we can offer our clients business analytics solutions that give them the detailed information they need to make informed business decisions."
As a part of its Destination: Analytics initiative, Avnet will provide partners with business analytics market education, sales mastery training, proof of concept solutions designs, demand generation activities, solutions playbooks, and certification assistance. In addition, partners can leverage Avnet's dedicated business analytics team through every phase of the sales cycle.
"Avnet's strategy of targeting high-growth vertical markets with complete solutions aligns well with IBM's strategy and client demands," said Mark Register, vice president, business partners and midmarket, IBM software. "Together, we are building a stronger ecosystem of highly trained and knowledgeable partners."
Avnet and IBM have been working together in partnership for more than 25 years, collaborating on a global basis in more than 30 countries in the Americas, Asia Pacific and EMEA. In addition to the new business analytics initiative, Avnet can also help IBM business partners increase their data center expertise with SolutionsPath(R) in cloud computing, mobility, networking, security, storage and virtualization.
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About Avnet Technology Solutions
As a global IT solutions distributor, Avnet Technology Solutions collaborates with its customers and suppliers to create and deliver services, software and hardware solutions that address the business needs of their end-user customers locally and around the world. For fiscal year 2011, the group served customers in more than 70 countries and generated US $11.5 billion in annual revenue. Avnet Technology Solutions ( www.ats.avnet.com ) is an operating group of Avnet, Inc.
About Avnet
Avnet, Inc. /quotes/zigman/218726/quotes/nls/avt AVT +0.00% , a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers in more than 70 countries worldwide. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of more than 100,000 customers by providing cost-effective, value-added services and solutions. For the fiscal year ended July 2, 2011, Avnet generated revenue of $26.5 billion. For more information, visit www.avnet.com .




