COMMUNITY Over Quantity

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For Immediate Release:


Community over Quantity at FabFind.com


Toronto, ON (March 18, 2011) It is generally acknowledged that Group Buying services such as GroupOn are largely publicity exercises for participating businesses, relying on bulk couponing and social networks to encourage trial of a product or service.


FabFind.com takes this basic marketing concept one step farther to ensure that a business is being promoted to motivated, enthusiastic, and long-term consumers.

With an urban, savvy membership of 50 000+ shoppers in Toronto alone, FabFind is unique. Unlike group buying, deals are not dependent on bulk sales of the offer.  Limited quantities are set with sustainability and consumer experience in mind.

FabFind.com has built a social commerce community with regular freebies (Leaf Box Seats, Gift Certificates, Gourmet Coffee, etc.), altruistic social media campaigns ($1000 to a FB Selected Cause, Help Name Rommy's Baby) and other members-only offers for events around town.


A recent FabFind.com customer satisfaction survey found:

- 95% Consumers would return to the business
- 73% Consumers would pay full price for their deal


FabFind.com reached $1 million in revenue in just under six months of operation, and averages 3000 deals/week sold (vs. hundreds at comparable group buying sites). 

This spring, FabFind.com expands nationwide, beginning with Montreal and Vancouver followed by Calgary, Edmonton and Ottawa, and across the country by summer.


CEO Bill Heilmann, formerly Global Brand Director at BBDO Chicago, is available to explain his unique localized community marketing approach, both for local businesses and FabFind.com


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For more information to or schedule an interview will Bill, please contact:


Andrew Lovesey          647-717-8675          alovesey@studiofilmgroup.com

Nadia Sandhu             647-716-8508          nsandhu@studiofilmgroup.com