EMC Accelerates Virtualization of Mission-Critical Oracle Environments on VMware Platform

FOR IMMEDIATE RELEASE

EMC Accelerates Virtualization of Mission-Critical Oracle Environments
on VMware Platform

EMC Helps Maximize Customer Investment in Oracle Software by Increasing
Performance, Efficiency and Availability of Oracle Environments through
Virtual and Cloud Infrastructure

News Summary:

* New EMC Proven™ Solution accelerates the movement of Oracle
production databases from physical to virtual in less than 30 minutes
without downtime on EMC® Symmetrix® VMAX™ and EMC VNX™ unified storage.

* New EMC Proven Solution accelerates the scaling of virtualized
production system with the ability to deploy four new production
application and database servers in approximately 10 minutes with VMware
VM templates on EMC Symmetrix VMAX and EMC VNX unified storage enabling
zero downtime.
* New EMC Proven Solution dramatically improves performance of Oracle
database and reduces costs through leveraging EMC Symmetrix VMAX and
FAST VP with VMware vSphere.
* New EMC reference architecture using Vblock™ Infrastructure Platforms™
for a significantly-virtualized Oracle application environment improves
IT application performance more than 300 per cent as compared to legacy
SUN/Solaris infrastructure. Enhanced backup and recovery of Oracle with
EMC Data Domain® data deduplication storage systems allow databases
administrators to control Oracle backups using Oracle Recovery Manager
(RMAN) to send data directly to systems that provide 10-30 times data
reduction.
Enhanced replication of Oracle with EMC VNX unified storage and the EMC
Remote Protection Suite enable transaction consistent replication for
point-in-time copies of Oracle Database 11g environments without
downtime or performance impact to production applications.
New EMC Application Virtualization Readiness Assessment for Oracle
helps companies develop a virtualization strategy, system design and
implementation plan for a virtual Oracle system by evaluating
constraints and dependencies across Oracle applications and
infrastructure.

Customer Quotes:

“In a physical server model, cloning our production Oracle database
configuration for test and development was time consuming, complex and
expensive, leading to an inappropriate environment that was
unacceptable. Virtualizing our Oracle database servers with VMware
vSphere® on EMC VMAX and EMC VNX storage systems allows us to quickly
create as many test and development environments as we need using the
same virtual infrastructure in just minutes. In addition, virtualizing
our Oracle servers has allowed us to leverage more Oracle instances per
physical core with the possibility to run different OS and Oracle
software versions on the same host, improving the return on investment
in our Oracle software,” said Andrei Maier, System Architect of
Swedbank.

“Through virtualization of our mission-critical application
environments, including Oracle, we have been able to consolidate from 50
physical servers to four VMware vSphere® servers, a nearly 15 to one
consolidation. I can now deploy an Oracle test database in under an hour
and have it ready to test the latest release of our banking application.
Through the use of EMC DataDomain, we have achieved a de-dupe ratio of
20:1 during backups allowing us to scale our virtual environment cost
effectively,” said Mark A. Smithey, Vice President, technology
services at The Washington Trust Company.

“Before virtualizing, utilization rates were typically in the range
of 15-20 per cent for our Oracle database servers. Since deploying
VMware vSphere® on the EMC Symmetrix VMAX storage platformwe have almost
doubled our server utilization rates through leveraging more Oracle
instances on the same infrastructure, increasing our return on
investment. In addition, migrating our Oracle database servers to the
VMware platform and Linux has led to increased database performance and
we can now leverage the functionality of VMware vSp
here for faster
server failover and high availability,” said, Haim Inger, Chief
Technology Officer, CLAL.

Full Story:

HOPKINTON, Mass. – July 28, 2011 – EMC Corporation (NYSE: EMC)
today announces several new EMC Proven Solutions and real-world use
cases from EMC’s IT organization to help customers accelerate their
journey to the cloud and more easily and effectively virtualize their
mission-critical Oracle test and development servers, production
databases, as well as applications. By using EMC and VMware vSphere® as
the cloud infrastructure to virtualize Oracle environments, customers
can achieve significant benefits in performance, total cost of ownership
and efficiency through self adjusting tiered storage, faster replication
and maximum high availability.

Virtualizing all levels of the Oracle ecosystem requires an optimized
infrastructure with virtual servers and storage to unlock the benefits
of Oracle software. EMC maps out a logical approach to deploying VMware
vSphere across Oracle test and development servers, production database
servers as well as application servers to achieve the following
results:

* Deploy Oracle test and development in seconds: Consolidating
infrastructure across shared EMC Symmetrix VMAX and EMC VNX unified
storage systems reduces the time to provision new servers and storage
capacity, while EMC replication products allow movement of production
Oracle databases to virtualized test and development in less than 30
minutes with zero application impact. Once virtualized, VMware
vSphere-based virtual machine (VM) templates can be utilized together
with Oracle’s Clone DB feature to deploy new test/dev environments in
seconds accelerating the speed and efficiency of test and development
for Oracle database and application environments.

* Scale Oracle production databases and applications in minutes:EMC
Symmetrix VMAX and EMC VNX unified storage consolidate application
servers across a shared network, allowing common data for every
application server to be shared avoiding redundancy and excessive cost.
Once virtualized, four new production database and application servers
can be deployed in approximately 10 minutes using VMware VM templates,
allowing applications to scale without downtime.

* Improve performance and reduce cost through automated tiering:
Customers are increasingly exploiting the benefits of automated tiering
with Flash drives (or SSDs). In fact, EMC shipped more flash capacity in
the first half of 2011 than in all of 2010 on VMAX and EMC unified
storage (EMC VNX, EMC CLARiiON®, EMC Celerra® and EMC Centera®).
Technology such as EMC FAST VP for instance reduces the time it takes to
configure and tune storage for Oracle environments by up to 80 per cent.
Deploying EMC Symmetrix VMAX and FAST VP with VMware vSphere in Oracle
database server environments out-performs a physical Oracle database
server environment delivering up to 44 per cent more transactions per
minute and up to 50 per cent more users with up to 33 per cent savings
on power and cooling, using up to 40 per cent less CPU cores through
virtualization. Leveraging EMC FAST VP in physical Oracle environments
delivered over 80 per cent more TPM with up to 37 per cent faster
response times. EMC’s IT organization
(http://www.emc.com/microsites/emc-it-proven/index.htm) has
documented how leveraging Vblock infrastructure platforms from VCE, the
Virtual Computing Environment Company, boosted performance more than 300
per cent for EMC production IT applications running on a
significantly-virtualized Oracle infrastructure, while in one year
saving over US$5M in hardware, software and maintenance as compared to
the legacy SUN/Solaris environment.

* Enhanced Oracle backup and recovery: EMC Data Domain deduplication
storage systems have revolutionized disk-based backup and recovery with
high-speed, inline, deduplication. Database administrators can easily
backup and recover Oracle databases directly to and from Data Domain
systems usin
g Oracle Recovery Manager (RMAN). Oracle backups can be
reduced in size by 10-30 times so disk backup storage is cost-effective
for onsite retention and highly efficient for network-based replication
to disaster recovery sites. Data Domain systems are qualified with all
leading enterprise backup software applications including EMC Avamar®
and EMC Networker®.

* Enhanced Oracle replication: EMC VNX Unified storage deployed with
the EMC Remote Protection Suite improves replication of Oracle Database
11g environments by maintaining write order consistency while avoiding
the need to shut down the database or put it in hot backup mode during
replication. Consistent writes represent no impact to database
performance and normal I/O resumes once the replication is complete.

* Create the optimal virtualization approach for Oracle Applications:
EMC Application Virtualization ReadinessAssessment for Oracle
(http://www.emc.com/services/consulting/application/offerings/oracle-virtualization.htm#pcvc)
evaluates the constraints and dependencies across Oracle applications
and infrastructure, providing the information necessary to scope and
plan a virtualized Oracle environment. EMC Global Services professionals
provide consulting and implementation expertise using automated tools
and best practices and work directly with customers’ IT and business
teams to realize the hardware savings, productivity benefits, and
performance increase of a virtual Oracle environment.

VMware Executive Quote:

“Customers on the path to the cloud require a proven, low-risk means
for virtualizing the business-critical applications their businesses
depend on, such as Oracle databases,” said Hatem Naguib, Vice
President, Alliances, VMware. “VMware and EMC today provide supported,
customer-validated solutions for virtualizing Oracle environments that
deliver increased performance and agility, accelerated deployment and
guaranteed service levels while enabling a pragmatic approach for cloud
deployments in the future.”

EMC Executive Quote:

“Many customers have reached the part in their journey to the cloud
where the next step is to virtualize their mission-critical applications
to gain even more OpEx and CapEx savings as well as greater IT
efficiency on all levels. With new EMC Proven solutions and reference
architectures, EMC is making virtualization of Oracle a cost-effective
reality by enabling them to maximize existing Oracle software
investments and create a foundation to optimize the use of the VMware
platform across their Oracle landscape,” said EMC’s Prasad Rampalli,
Senior Vice President, EMC Solutions Group.

About EMC

EMC Corporation is a global leader in enabling businesses and service
providers to transform their operations and deliver IT as a service.
Fundamental to this transformation is cloud computing. Through
innovative products and services, EMC accelerates the journey to cloud
computing, helping IT departments to store, manage, protect and analyze
their most valuable asset – information – in a more agile, trusted
and cost-efficient way. Additional information about EMC can be found at
www.EMC.com.

EMC Canada (www.EMC2.ca), headquartered in Toronto with nine offices
from coast to coast, is a wholly owned subsidiary of EMC Corporation.

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For more information contact:
Mike Martin/Michelle Chang
StrategicAmpersand
416-961-5595
mike@stratamp.com
michelle@stratamp.com


EMC, EMC Proven, Symmetrix VMAX, VNX, CLARiiON, Celerra, Centera, Data
Domain, Avamar and Networker are registered trademarks or trademarks of
EMC Corporation in the United States and other countries.All other
trademarks used herein are the property of their respective owners.

VMware and VMware vSphere are registered trademarks and/or trademarks
of VMware, Inc. in the United States and/or other jurisdictions. The use
of the word “partner” or “partnership” does not imply a legal
partnership relationship between VMware and any other company.


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