EMC Goes Social, Open and Agile With Big Data


EMC Goes Social, Open and Agile With Big Data

Greenplum Chorus Social Tools Now Available Featuring 3rd Party
Applications;
New OpenChorus Initiative Releases Greenplum Chorus to Open Source
Community;
Pivotal Labs Acquisition Accelerates Development of Big Data
Applications in the Enterprise

News Summary:

EMC Corporation (NYSE: EMC) today announced:

* Availability of Greenplum Chorus
(http://www.greenplum.com/products/chorus), the industry’s first
social toolset for Big Data, enabling Data Science teams to collaborate
on datasets in a Facebook-like way.
* The new OpenChorus (openchorus.org) initiative, including release of
the Greenplum Chorus source code under an open source license in the
second half of 2012. The goal of OpenChorus is to accelerate innovation
and adoption of collaborative and social data applications running on
top of the Greenplum Chorus platform.
* Examples of Chorus extensibility from the Greenplum partner
ecosystem, including Greenplum partners Alpine Data Labs
(http://www.alpinedatalabs.com/) and Squid Solutions
(http://www.squidsolutions.com/), for the rapid development and
integration of new Chorus-enhanced Big Data applications.
* The acquisition of San Francisco-based Pivotal Labs
(http://www.emc.com/about/news/press/2012/20120320-02.htm), a
privately-held provider of agile software development services and
tools, to accelerate the development of Big Data applications in the
enterprise.
* An online event titled “Social Meets Big Data: Live Webcast
(http://bit.ly/xN7mzV)” with executives from EMC and Pivotal Labs
broadcasted today, Tuesday, March 20 - 9:45 A.M. Pacific, 12:45 P.M.
Eastern and 5:45 P.M GMT. Event details can be found at
http://bit.ly/qduwsor at EMC.com.

Full Story:

HOPKINTON, Mass. – March 20, 2012 – EMC Corporation (NYSE: EMC)
today announced a new wave of products and services all with a singular
goal – to enable organizations to derive greater insight and economic
value from Big Data – datasets so large they break traditional IT
infrastructures. Instrumental to customers achieving this goal is the
enablement and empowerment of the Data Science team – Greenplum Chorus
is the industry’s first social and collaborative toolset designed
explicitly for the Data Science team.

Today EMC announced the availability of Greenplum Chorus, delivering a
Facebook-like social collaboration tool for Data Science teams to
iterate on the development of datasets and ensure that useful insights
are delivered to the business quickly. In addition to being social,
Greenplum Chorus is now also open. Today EMC announced the OpenChorus
Initiative (openchorus.org), with a mission to accelerate innovation and
adoption of collaborative and social data applications running on top of
the Greenplum Chorus platform. The Greenplum Chorus source code will be
released under an open source license in the second half of 2012.
Project updates will be available at openchorus.org.

The Greenplum partner ecosystem serves as a critical means through
which customers receive the solutions they require to connect Greenplum
analytic tools with their existing data sources. Greenplum partner
ecosystem can deliver even more value – solutions integrated with the
Chorus platform through its rich APIs (like solutions from early access
partners Alpine Data Labs (http://www.alpinedatalabs.com/resources/) and
Squid Solutions
(http://www.squidsolutions.com/blog/squid-integrates-with-greenplum-chorus))
directly impact the productivity and effectiveness of the Data Science
team.

With Greenplum Chorus, Big Data is becoming more social and more open.
With the announcement of EMC’s acquisition of Pivotal Labs
(http://www.emc.com/about/news/press/2012/20120
320-02.htm) today it
now promises to become more agile. Pivotal Labs represents the
gold-standard in agile software development. Through modern agile
development methodologies and modern programming frameworks (such as
Ruby on Rails) Pivotal will accelerate the development and adoption of
Big Data applications in the enterprise.

Industry Quotes

Joi Ito, Director, MIT Media Lab

“I believe EMC has seized a great opportunity to move way beyond the
current industry focus and noise around analytics to what is a much
bigger story. Specifically, I see the company leveraging unstoppable
movements such as social networking, open-source software, and agile
development for next-generation applications.”

Customer and Partner Quotes

Katrin Ribant, EVP, Data Platforms, Havas Digital Global

“Through the use of Chorus, groups of data scientists in multiple
countries are able to come together on the development of Artemis, Havas
Digital's proprietary analytics platform. This enables faster
provisioning of sand boxes and better collaboration around testing and
refinement of analysis and new analytics.”

Eva Ho, Vice President of Marketing & Operations, Factual

“We are delighted to be a partner of EMC Greenplum. The Greenplum
Unified Analytics Platform and Chorus will be an essential data
engineering platform for data scientists in all types of enterprises,
giving them unparalleled access to new tools and resources to answer
critical business questions using Big Data. By embedding high quality
third-party datasets, like the ones from Factual, into the solution, it
will make it even easier for data scientists to jumpstart projects, and
hopefully derive actionable insights and results from data analysis even
faster.”

EMC Quotes

Scott McNealy, Executive Advisor, Greenplum, a division of EMC

“Data science gets its juice from the tools data scientists rely upon
to work their magic. History, take Java for example, has proven that the
open source model routinely delivers better tools, drawing the best
contributions from users, quick-turn release cycles and more. Open
source Chorus can deliver the widespread adoption and collaboration Big
Data is begging for. A strictly proprietary model can't keep up and EMC
is doing what leaders do – lead.”

Scott Yara, Senior Vice President of Products, Greenplum, a division of
EMC

“Chorus stands at the intersection of social and Big Data. The
pairing of social and collaboration helps groups collaborate and
actually get valuable insights from their data. That is a very social
and collaborative process. It touches a lot of people inside an
organization. While most of the industry is focused on loading speeds,
processing times and so on, EMC is taking the lead on ‘socializing’
Big Data analytics.”

Additional Resources

* Press release: EMC Acquires Pivotal Labs
(http://www.emc.com/about/news/press/2012/20120320-02.htm)
* Press Release: New Web-Based Alpine Illuminator Integrates With EMC
Greenplum Chorus, The Social Data Science Platform
(http://www.alpinedatalabs.com/resources/)
* Press Release: Squid Solutions Integrates With EMC Greenplum Chorus,
The Social Data Science Platform
(http://www.squidsolutions.com/blog/squid-integrates-with-greenplum-chorus)
* Greenplum Chorus (http://www.greenplum.com/social-meets-big-data)
* Tweet: Social Meets Big Data http://bit.ly/xN7mzV
* EMC Delivers Industry’s First Unified Big Data Analytics Appliance
(http://www.greenplum.com/news/press-releases/EMC-delivers-industrys-first-unified-big-data-analytics-appliance)
* For the latest industry news, research, webcasts and use cases
covering big data, analytics, and the data scientist community visit the
Greenplum Media Center (http://www.greenplum.com/media-center)
* Connect with EMC via Twitter (http://emc.im/pv0ODN), Facebook
(http://emc.im/oV8wDa), YouTube (http://emc.im/njvQnq), LinkedIn
(http://emc.im/p7PAo4) and Greenplum (http://www.twitter.com/greenplum)

About Greenplum

Greenplum
, a division of EMC, is driving the future of Big Data
analytics with breakthrough products including Greenplum Data Computing
Appliance, Greenplum Database, Greenplum Community Edition, Greenplum
HD, and Greenplum Chorus – the industry's first Enterprise Data Cloud
platform. The division's products embody the power of open systems,
cloud computing, virtualization and social collaboration – enabling
global organizations to gain greater insight and value from their data
than ever before possible.

About EMC

EMC Corporation is a global leader in enabling businesses and service
providers to transform their operations and deliver IT as a service.
Fundamental to this transformation is cloud computing. Through
innovative products and services, EMC accelerates the journey to cloud
computing, helping IT departments to store, manage, protect and analyze
their most valuable asset – information – in a more agile, trusted
and cost-efficient way. Additional information about EMC can be found at
www.EMC.com.

EMC Canada (www.EMC2.ca), headquartered in Toronto with nine offices
from coast to coast, is a wholly owned subsidiary of EMC Corporation.

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For more information contact:
Mike Martin/Michelle Chang
StrategicAmpersand
416-961-5595
mike@stratamp.com
michelle@stratamp.com


EMC, Enterprise Data Cloud, Greenplum, Greenplum Chorus, Greenplum
Database and Pivotal Labs are either registered trademarks or trademarks
of EMC Corporation in the United States and other countries. All other
trademarks used herein are the property of their respective owners.