EMC WORLD 2011 NEWS RELEASE: EMC Launches Information Intelligence Group Global Partner Program

 

FOR IMMEDIATE RELEASE

EMC Launches Information Intelligence Group Global Partner Program

Delivers New, World-Class Programs and Certifications to Bring
High-Value Business Solutions for Customers

News Summary:

* New EMC® Information Intelligence Group Partner Program launched to
provide partners access to entire IIG product portfolio
* New “EMC Certified Solution” designation – replacing
“Designed for EMC” program – enables System Integrators and
ISVs to develop complete solutions and hosted services
* New EMC Information Intelligence Reseller Program enables partners
who are accredited as EMC Proven Professionals to resell IIG software
and services
* New Information Intelligence Services Partner Program enables
certified partners to deliver installation and implementation services
for IIG products and solutions

For the multimedia version of this press release and related content,
please go to: http://www.emc.com/about/news/press/2011/20110511-01.htm

Full Story:

LAS VEGAS (Momentum @ EMC World) – May 11, 2011 – EMC Corporation
(NYSE: EMC), the world leader in information infrastructure solutions,
today announced a comprehensive new program to help partners build,
sell, deploy and support solutions created with Information Intelligence
Group (IIG) products. The new EMC IIG Partner Program provides partners
access to the entire IIG portfolio, including Enterprise Content
Management solutions, Documentum® xCP and Information Governance
SourceOne™ offerings, and offers a new “EMC Certified Solution”
designation. The new program will be launched at the first IIG Partner
Conference, part of Momentum, at EMC World.

The IIG Partner Program is designed to improve the total customer
experience, ensuring partners are trained, certified and fully equipped
to deliver global customers the quality, value and consistency expected
from EMC. The program offers partners access to solution architects and
developer level support, specialized training and professional
certification, and enhanced technical certification for solutions
developed by IIG. Partners who have achieved EMC Certified Professional
accreditation and offer EMC Certified Solutions will have greater
visibility and preference with customers.

“As companies move to the cloud and explore new ways to transform
their business, ‘technology’ loses out to ‘solutions’ and
‘expertise.’ This is why we’re so pleased to deliver our new
partner program and set of initiatives, as we’re confident this new
EMC partner ecosystem will enable customers to achieve high-impact
results quicker than ever before,” said Chris McLaughlin, Vice
President of Channels and Alliances for IIG, a Division of EMC. “As
EMC increases its focus on delivering total solutions, working with
selected, certified partners gives customers the confidence to rely on
us for their business-critical processes.”

The program consists of the following initial elements:

* EMC Information Intelligence Partner Program enables System
Integrators and ISVs to develop complete solutions and hosted services
that extend, complement, or embed IIG’s full portfolio. As part of
this effort, EMC has launched a new ”EMC Certified
Solution”designation, which ensures partner-built solutions have
undergone rigorous validation by EMC solution architects and a third
party certification vendor. “EMC Certified Solution” replaces the
“Designed for EMC” program.

* EMC Information Intelligence Reseller Program, which mirrors the EMC
Velocity program, enables partners who are accredited as EMC Proven
Professionals to resell IIG software and services. IIG resellers can
purchase directly from EMC or from a Velocity² Distributor, and resell
customers a variety of value-added services such as IT integration
experience, product expertise, and a specific IIG application focus.

* EMC Information Intelligence Services Partner Program
 enables
certified partners to deliver installation and implementation services
for IIG products and solutions. These partners are trained and certified
to deliver a comprehensive portfolio of best-in-class installation and
implementation. EMC Professional Certification is required for each IIG
product deployed by these services partners.

The new EMC IIG Partner Program offers a number of value-added
offerings to IIG partners, including:

* Enablement through enhanced training and professional certification:
Through the EMC Proven Professional effort, IIG offers certifications
for technical Roles as well as specific products and technology areas.
Maintaining EMC Professional Certification is required for the EMC
Solution Provider and Service Provider partners.

* Marketing investments for EMC Certified Solutions: Partner solutions
that successfully achieve the EMC Certified Solution designation will be
highlighted in the new EMC Solution Catalog and Solution Gallery on
EMC.com. Following certification, EMC will work with partners to develop
collateral, demand generation campaigns, and sales support materials and
training for the global field organization.

* Opportunity Registration: This initiative boosts partner
profitability by providing financial incentives, rewarding partners’
value-add activities, and incenting partners’ presales investment in
new deals. Partners earn entitlement to additional discount on
incremental deals they register as the partner of record. Opportunity
registration applies whether a partner intends to resell IIG products
and services alone, or jointly work with the EMC IIG sales team. When
working with the EMC IIG sales team, partners are eligible to apply for
Marketing Assistance Funds (MAF) through this program to offset presales
investments, funding for joint marketing activities and continuing
partner education.

* Streamlined Partner Relationship Management: EMC Partner Central is a
new partner relationship management tool designed to help partners track
the various elements of their business transactions with EMC more
efficiently and with greater speed and service. With EMC Partner
Central, partners can also manage their EMC profile, review channel
plans, and monitor their program compliance and eligibility for
benefits.

IIG Partner Conference: May 12, 2011

EMC will host a one-day IIG Partner Conference on Thursday May 12, 2011
at the Venetian in Las Vegas. Partners will receive information on the
new programs, learn details on our product roadmap and gain access to
new sales and go-to-market tools. Along with launching the new Partner
Program, the conference includes keynotes and discussions with IIG
executives and dedicated, in-depth sessions with IIG Product Management,
Sales and technical teams.

EMC will also celebrate partners’ success with the IIG Partner
Innovation Awards, which recognize partners for excellence across a
variety of categories including innovation in solution development,
customer satisfaction and design integration, and best practices in
implementation and deployment.

For more information or to register, visit:
www.emc.com/IIGpartnerconference. To track the latest EMC World 2011
happenings visit www.emc.com/emcworld2011.

About the EMC IIG Product Offerings

EMC IIG provides intelligent capture, case management, customer
communications and governance software and services that solve even the
most complex information challenges organizations face today – from
information compliance and governance to streamlining mission critical
business processes, on premise or in the cloud.

By connecting the right information with the right people and
processes, EMC information intelligence solutions prime organizations to
make insightful, informed decisions that propel their businesses
forward, securely and with heightened business and IT efficiency and
reduced operating expenses.

About EMC

EMC Corporation (NYSE: EMC) is the world’s leading developer and
provider of
 information infrastructure technology and solutions that
enable organizations of all sizes to transform the way they compete and
create value from their information. Information about EMC’s products
and services can be found at www.EMC.com.

EMC Canada (www.EMC2.ca), headquartered in Toronto with nine offices
from coast to coast, is a wholly owned subsidiary of EMC Corporation.

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For more information contact:
Michelle Chang/Mike Martin
StrategicAmpersand
416-961-5595
michelle@stratamp.com
mike@stratamp.com


EMC, Documentum and SourceOne are trademarks or registered trademarks
of EMC in the U.S. and other countries. Other trademarks are the
properties of their respective owners.


This release contains “forward-looking statements” as defined under
the Federal Securities Laws. Actual results could differ materially from
those projected in the forward-looking statements as a result of certain
risk factors, including but not limited to: (i) adverse changes in
general economic or market conditions; (ii) delays or reductions in
information technology spending; (iii) the relative and varying rates of
product price and component cost declines and the volume and mixture of
product and services revenues; (iv) competitive factors, including but
not limited to pricing pressures and new product introductions; (v)
component and product quality and availability; (vi) fluctuations in
VMware, Inc.’s operating results and risks associated with trading of
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customer acceptance of new product offerings and rapid technological and
market change; (viii) risks associated with managing the growth of our
business, including risks associated with acquisitions and investments
and the challenges and costs of integration, restructuring and achieving
anticipated synergies; (ix) the ability to attract and retain highly
qualified employees; (x) insufficient, excess or obsolete inventory;
(xi) fluctuating currency exchange rates; (xii) threats and other
disruptions to our secure data centres or networks; (xiii) our ability
to protect our proprietary technology; (xiv) war or acts of terrorism;
and (xv) other one-time events and other important factors disclosed
previously and from time to time in EMC’s filings with the U.S.
Securities and Exchange Commission. EMC disclaims any obligation to
update any such forward-looking statements after the date of this
release.


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