EMC WORLD 2011 NEWS RELEASE: EMC Unveils Mobile User Interface for Apple iPad

FOR IMMEDIATE RELEASE

EMC Unveils Mobile User Interface for Apple iPad

New EMC User Interface to Support the “New User” of Post-PC Era

News Summary:
* EMC® unveils its first new mobile user interface for the Apple iPad.

* New EMC Information Intelligence Group (IIG) user interface supports
the new user demand for increased mobility and Choice computing.
* New post-PC era user demands driving EMC IIG strategy to deliver new
user interfaces across product portfolio.

Full Story:

EMCWORLD 2011 – LAS VEGAS – May 11, 2011 – EMC Corporation (NYSE:
EMC) today unveiled its first mobile user interface for the Apple iPad,
with plans to support subsequent tablets and smartphones in the future.
The new mobile user interface is a key piece of EMC’s strategy and
roadmap focused on user experience, choice computing and agility.

New User Interface for Mobility and Unification

IIG’s new interface, demonstrated for the first time at EMC World, is
optimized for usability and performance on specific form factors. Built
using RESTful Services, EMC’s new mobile interface will initially
support casual consumption and light authoring of content for the Apple
iPad, with support for other tablet and smartphone platforms to follow.
In addition to delivery of mobile applications on a regular cadence, EMC
will enable partners and customers to develop mobile solutions and
applications on top of its platform. Existing licensed users of EMC
Documentum® user interfaces will have access to these mobile interfaces
at no additional cost.

EMC also announced an open and standards based UI approach leveraging
industry-leading technologies that will unify its content management,
collaboration, case management and rich media clients over time. As a
proof point of this, EMC announced general availability of CenterStage®
1.2 which adds basic content management capabilities to its enterprise
collaboration foundation. This version of CenterStage adds read/write
repository access, a container-based security model to easily gain
access to content, as well as single sign-on support.

The New User of the Post-PC Era

The “new user” of the Post-PC era is the impetus driving EMC’s
client/user interface strategy, as new endpoint devices provide an
opportunity for rich innovation. The strategy includes making the user
experience compelling, fast and modern; cloud-enabled; inclusive for the
active developer ecosystem, and deliver flexibility for composing new
solutions.

“As cloud computing continues to become mainstream and mobile- and
tablet-based devices proliferate, EMC is pleased to leverage leading
technologies to extend and enhance the delivery of our user
interfaces,” said Jeetu Patel, Chief Strategy Officer, Information
Intelligence Group Division of EMC. “Choice computing leads to a new
wave of innovation, which we embrace as an opportunity to lead. Our UI
roadmap responds to key market trends, like mobility, and reinforces our
commitment to delighting the information worker.”

At EMC World, Jeetu Patel and Rohit Ghai, Vice President of Product
Development, will host a session to further explain EMC’s User
Interface strategy. For more information on sessions at EMC World,
please visit:
http://www.emcworld.com/images/Momentum_2011_Agenda-master4webpage.pdf.

Follow EMC World Online

To track the latest EMC World 2011 happenings visit the EMC World
Newsroom at www.emc.com/emcworldnewsroom.

For continuous EMC World news and event updates, follow (ADD our IIG
Feed) http://twitter.com/emcworld and http://twitter.com/emccorp.

Availability

EMC is targeting the new user interface to be available later this
year.

About EMC

EMC Corporation (NYSE: EMC) is the world’s leading developer and
provider of information infrastructure technology and solutions that
enable organizations of all sizes to transform the way they compete and
create value from their informa
tion. Information about EMC’s products
and services can be found at www.EMC.com.

EMC Canada (www.EMC2.ca), headquartered in Toronto with nine offices
from coast to coast, is a wholly owned subsidiary of EMC Corporation.

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For more information contact:
Michelle Chang/Mike Martin
StrategicAmpersand
416-961-5595
michelle@stratamp.com
mike@stratamp.com


EMC, Documentum, and CenterStage are registered trademarks or
trademarks of EMC Corporation in the United States and other
countries.All other trademarks used herein are the property of their
respective owners.

Forward-Looking Statement:
This release contains “forward-looking statements” as defined under
the Federal Securities Laws. Actual results could differ materially from
those projected in the forward-looking statements as a result of certain
risk factors, including but not limited to: (i) adverse changes in
general economic or market conditions; (ii) delays or reductions in
information technology spending; (iii) the relative and varying rates of
product price and component cost declines and the volume and mixture of
product and services revenues; (iv) competitive factors, including but
not limited to pricing pressures and new product introductions; (v)
component and product quality and availability; (vi) fluctuations in
VMware, Inc.’s operating results and risks associated with trading of
VMware stock; (vii) the transition to new products, the uncertainty of
customer acceptance of new product offerings and rapid technological and
market change; (viii) risks associated with managing the growth of our
business, including risks associated with acquisitions and investments
and the challenges and costs of integration, restructuring and achieving
anticipated synergies; (ix) the ability to attract and retain highly
qualified employees; (x) insufficient, excess or obsolete inventory;
(xi) fluctuating currency exchange rates; (xii) threats and other
disruptions to our secure data centres or networks; (xiii) our ability
to protect our proprietary technology; (xiv) war or acts of terrorism;
and (xv) other one-time events and other important factors disclosed
previously and from time to time in EMC’s filings with the U.S.
Securities and Exchange Commission. EMC disclaims any obligation to
update any such forward-looking statements after the date of this
release.


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