Iomega Announces New Flagship Network Storage Array for Small and Medium Business...

Iomega Announces New Flagship Network Storage Array for Small and
Medium Business, Remote Office/Branch Offices and Distributed
Enterprises

New Iomega StorCenter px12-450r NAS Features Latest in Hardware and
Software Innovations for “Complete” Network Storage Solution


News Highlights:

* First EMC network storage array utilizing the new Intel® Xeon®
Processor E3-1200 v2 Product Family for increased performance with
reduced power consumption
* Designed for advanced business computing functions, including
deduplication, virtual desktop infrastructure (VDI) and storage-based
applications
* 12-bay, 2U network storage array ready for use with 10 gigabit
Ethernet networks and upcoming 4TB disk drives
* McAfee VirusScan Enterprise included, provides industry-leading
anti-virus protection
* New EMC® LifeLine™ software technology with integrated Cloud
capabilities powers new StorCenter  px12-450r

Full Story:

SAN DIEGO, CA - May 17, 2012 - Iomega, an EMC® company (NYSE: EMC) and
a global leader in data protection, today announced the new Iomega®
StorCenter™ px12-450r Network Storage Array, multi-protocol networked
data storage for small and medium business, remote office/branch office
installations and distributed enterprises. The StorCenter px12-450r
features the new Intel Xeon Processor E3-1200 v2 Product Family, 8GB
RAM, improved user supportability and is ready for 4TB* hard disk drives
(HDD) and 10 gigabit Ethernet (10GbE) networks. Additionally, the
StorCenter px12-450r utilizes the latest version of the EMC® LifeLine™
software, an advanced operating system that makes EMC’s
enterprise-class expertise and cloud capabilities available to a broad
range of users.

The new StorCenter px12-450r Network Storage Array is designed for
advanced functions including dedupe, VDI, database and storage-based
applications. Examples of emerging applications include video management
systems (VMS) for surveillance and McAfee VirusScan Enterprise running
natively on the storage (see companion Iomega new’s release issued
today).

Executive Quotes:

“With the introduction of the new StorCenter px12-450r, Iomega
continues to expand its high-performance PX series NAS product line to
meet the storage solution needs of our SMB customers,” said Mike
Nikzad, Chief Operating Officer, Iomega Corporation. “Designed with
the latest Intel processing architecture at its core, Iomega is first to
market with the highest performance at the best value available in its
class. Built with scalable server-class storage, the StorCenter
px12-450r is also designed to support today’s cloud and virtualization
storage demands while having enough available headroom to meet future
storage and application growth opportunities.”

“The new Iomega StorCenter px12-450r is one of the industry’s first
network storage arrays to include the recently announced next-generation
Intel Xeon Processor E3-1200 v2 Product Family,” said David Tuhy,
general manager of Intel’s Storage Group. “The new Intel Xeon
Processor E3-1200 v2 Product Family is the first to feature Intel’s
tri-gate transistor architecture, a 3D structure that is designed to
help boost the chip’s performance while driving down power
consumption. The new Intel Xeon Processor puts products like the Iomega
px12-450r in a position to support today’s demanding workloads like
database management, de-duplication and virtualization, and the
capability for even more demanding I/O tasks like 10 gigabit Ethernet.
In addition, utilizing the new Xeon Processor E3-1200 v2 Product Family
in the px12-450r is ideal for supporting customers’ needs to process
more information directly on the storage device.”

Anatomy of the new Iomega StorCenter px12-450r Network Storage Array

The heart of the new StorCenter px12-450r is the new low-power Intel
Xeon Processor E3-1200 v2, coupled with 8GB memory. The multicore
processor ex
cels at multi-threaded storage workloads like multi-LUN
iSCSI and multi-client virtual desktop infrastructure (VDI). The 8GB
memory assists those workloads and easily supports memory-intensive
tasks like the Avamar source-based deduplicating agent, included with
all Iomega StorCenter PX series storage products.

The new StorCenter px12-450r is a ground-up redesign of Iomega’s
previous top-of-the-line model, the StorCenter px12-350r. The StorCenter
px12-450r is available in diskless and partially populated
configurations, enabling users to start small in terms of storage
capacity, or provide their own HDDs and grow as workloads and storage
capacity dictate. The px12-450r is qualified with a broad range of 1TB,
2TB and 3TB consumer and Server Class Series HDDs, as well as upcoming
4TB HDDs. All product configurations and expansion drives for the
px12-450r available from Iomega include Server Class Series ATA drives
for the highest reliability.

The new px12-450r also supports solid state drives (SSDs), ideal for
large amounts of small block random I/O workloads such as virtualization
and database. The px12-450r expands on the px12-350r’s user
serviceability with a new mechanical design that makes the processor
complex user-replaceable by removing just two thumbscrews. All product
configurations include disk drive trays to simplify capacity
expansion-users just add HDDs.

One of the key advantages of adopting leading-edge technology like the
new Intel Xeon Processor is that the StorCenter px12-450r can handle
advanced workloads to increase the lifespan of the network storage array
for end users. The multicore processor and 8GB memory are ready for the
next generation of storage-based applications. The px12-450r includes 2
PCIe slots to further expand the px12-450r’s capabilities,
particularly by adding I/O connectivity, like 10GbE when it becomes
mainstream. Finally, the px12-450r is ready to support 4TB HDDs,
expected in wide availability by the end of this year.

Software Enhancements

The StorCenter px12-450r features two software enhancements that are
well matched to its leading-edge hardware complex. The px12-450r is the
industry’s only sub $10K storage array to run the McAfee VirusScan
Enterprise product natively on the storage. Also the px12-450r can run
Linux applications created with Iomega’s LifeLine Software Development
Kit (SDK).

McAfee VirusScan Enterprise is an enterprise-class endpoint security
product which runs natively on the px12-450r, no external server
required. Enterprise-class threat scanning means 1) threat
identification and remediation through McAfee’s global network and
reach and 2) consistent features (e.g., scanning options) and behaviour
(e.g., management and reporting) with the rest of McAfee’s VirusScan
family. McAfee VirusScan will be included on all Iomega PX series
network storage products when it becomes available, expected in the
second half of this year.

About the Iomega StorCenter PX Series Network Storage Products

Designed with world-class EMC® enterprise storage technology,
Iomega’s newest generation of StorCenter PX Server Class Series
desktop and rackmount array products incorporates a new version of EMC®
LifeLine™ software with advanced computing features as well as utilizing
1TB*, 2TB, 3TB and soon-to-be available 4TB server-class SATA drives for
higher reliability and continuous operation in critical business
functions, such as “always on” video surveillance applications.
Storage capacities in the StorCenter PX series range from diskless
models up to 48TB.

Availability and Warranty

The new Iomega® StorCenter™ px12-450r Network Storage Array is expected
to be available worldwide beginning in the third quarter of 2012.  The
product will be available in a range of configurations, from a diskless
HDD model up to a 48TB configuration (when 4TB disk drives become
available). All product configurations include Server Class Series
Serial ATA HDDs (except for the diskless model.) P
ricing starts at
US$5,499.99. (All pricing is U.S. suggested retail.)

About EMC

EMC Corporation is a global leader in enabling businesses and service
providers to transform their operations and deliver IT as a service.
Fundamental to this transformation is cloud computing.  Through
innovative products and services, EMC accelerates the journey to cloud
computing, helping IT departments to store, manage, protect and analyze
their most valuable asset - information - in a more agile, trusted and
cost-efficient way. Additional information about EMC can be found at
www.EMC.com.

EMC Canada (www.EMC2.ca), headquartered in Toronto with nine offices
from coast to coast, is a wholly owned subsidiary.

About Iomega

Iomega Corporation, a wholly owned subsidiary of EMC Corporation
headquartered in San Diego, is a worldwide leader in innovative storage
solutions for small businesses, home offices, consumers and others. The
Company has sold more than 425 million digital storage drives and disks
since its inception in 1980. Today, Iomega’s product portfolio
includes industry leading desktop and rackmount network attached storage
products ideal for content sharing, data protection at small and medium
businesses and distributed enterprises, as well as vertical applications
such as video surveillance installations; a broad selection of
direct-attached portable and desktop external hard drives; and
multimedia drives, making it easy to move video, pictures and other
files from the computer room to the livingroom. To learn about all of
Iomega’s storage products and network storage solutions, please go to
the Web at www.iomega.com. Resellers can visit Iomega at
www.ioclub.net.

-30-


For more information contact:
Mike Martin / Claire McCorquodale
StrategicAmpersand Inc.
416-961-5595
mike@stratamp.com
claire@stratamp.com


* 1 TB = 1,000,000,000,000 bytes


Copyright© 2012 Iomega Corporation. All rights reserved.  Iomega and
StorCenter are trademarks or registered trademarks of Iomega Corporation
in the United States and/or other countries.  EMC and LifeLine are
trademarks are registered trademarks of EMC Corporation in the U.S.
and/or other countries.  All other trademarks are the property of their
respective owners.

NOTE: This release contains “forward-looking statements” as defined
under the Federal Securities Laws.  Actual results could differ
materially from those projected in the forward-looking statements as a
result of certain risk factors, including but not limited to: (i)
adverse changes in general economic or market conditions; (ii) delays or
reductions in information technology spending; (iii) our ability to
protect our proprietary technology; (iv) risks associated with managing
the growth of our business, including risks associated with acquisitions
and investments and the challenges and costs of integration,
restructuring and achieving anticipated synergies; (v) fluctuations in
VMware, Inc.’s operating results and risks associated with trading of
VMware stock; (vi) competitive factors, including but not limited to
pricing pressures and new product introductions; (vii) the relative and
varying rates of product price and component cost declines and the
volume and mixture of product and services revenues; (viii) component
and product quality and availability; (ix) the transition to new
products, the uncertainty of customer acceptance of new product
offerings and rapid technological and market change; (x) insufficient,
excess or obsolete inventory; (xi) war or acts of terrorism; (xii) the
ability to attract and retain highly qualified employees; (xiii)
fluctuating currency exchange rates; and (xiv) other one-time events and
other important factors disclosed previously and from time to time in
EMC’s filings with the U.S. Securities and Exchange Commission.  EMC
disclaims any obligation to update any such forward-looking statements
after the date of this release.


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