McAfee Announces Initiatives to Help Drive Partner Profitability


McAfee Announces Initiatives to Help Drive Partner Profitability

Channel Programs Focus on Invest, Grow and Optimize

FOCUS 11, LAS VEGAS - October 19, 2011 - At the McAfee SecurityAlliance
Partner Summit, McAfee announced several channel initiatives to drive
partner profitability. Nearly 700 worldwide partners attended the
two-day partner summit and learned how McAfee is evolving its channel
strategy to focus on investing in, growing with and optimizing for
partners.

“Together with our partners we are going to lead the transformation
of the computing experience to one that is more mobile, seamless and
secure,” said Alex Thurber, senior vice president of worldwide
channels at McAfee. “We are evolving our channel strategy to fuel this
transformation by helping our channel partners innovate and
differentiate themselves. There has never been a better time to partner
with McAfee.”

The three pillars that build the foundation and support for McAfee’s
channel strategy to drive mutual profitability include:

Investing in partners - Offering channel partners the programs, tools,
training and resources that drive mutual profitability. A prime example
of McAfee’s investing commitment is the McAfee Accredited Channel
Engineer (ACE) program. This is McAfee’s highest pre-sales
certification and is a key differentiator in the marketplace. The ACE
certification enables partners to take a greater leadership role with
sales opportunities by providing firms with the knowledge, tools and
skill-set to independently drive the technical pre-sales activities,
close more deals faster and better leverage cross-sell and services
opportunities.

Another new investment is the McAfee Authorized Support Provider (MASP)
program which has been in a limited pilot around the world and is now
generally available. The MASP program allows partners to increase margin
potential by supporting customers directly. The program offers
comprehensive training and access to proprietary tools and third-level
support engineers to enable partners to develop an expertise in
delivering McAfee first- and second-level support.

Growing together - Identifying new markets and opportunities for
partner growth. In response to the tremendous growth potential of
alternative delivery models, the McAfee SecurityAlliance partner program
is expanding beyond the reseller ecosystem to include a new McAfee
Managed Service Partner (MSP) Program. This program is designed to meet
the unique needs of managed service provider partners who will have the
ability to sell, deploy and support their own branded solution as well
as enjoy monthly recurring revenue via automatic monthly renewals.

The
 ability to offer monthly services will also continue to fuel
McAfee’s momentum in the SMB market. Less than six months ago, McAfee
announced several SMB-focused channel initiatives including the SMB
Specialization featuring the SMB Accelerated Deal Registration program
that offers deal protection, 25 per cent margin enhancement and an
accelerated approval process of four hours. This program already has
approximately 1,000 SMB Specialized partners.

Optimize for partners - Making it easier for partners to do business
with McAfee. A key part of this optimization is partner enablement.
McAfee is committed to providing partners with an exceptional enablement
program designed to help develop sales and technical resources to
further gain knowledge of McAfee products and to grow skills based on
the role within the organization.

To reward partners for their continued investment in training, McAfee
will employ a new continuing education approach. This approach gives
partners more choices and flexibility for how they want to maintain
their certification. Certified individuals will begin to receive credits
for approved learning activities and those credits can be applied
towards the following year’s certification requirements. In support of
continuing education, McAfee is deploying a new learning management
system. Both the new certification approach and the learning system will
be available in January 2012.

About McAfee
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC),
is the world's largest dedicated security technology company. McAfee
delivers proactive and proven solutions and services that help secure
systems, networks, and mobile devices around the world, allowing users
to safely connect to the Internet, browse and shop the Web more
securely. Backed by its unrivaled Global Threat Intelligence, McAfee
creates innovative products that empower home users, businesses, the
public sector and service providers by enabling them to prove compliance
with regulations, protect data, prevent disruptions, identify
vulnerabilities, and continuously monitor and improve their security.
McAfee is relentlessly focused on constantly finding new ways to keep
our customers safe. http://www.mcafee.com

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Note: McAfee is a registered trademark of McAfee, Inc. in the United
States and other countries. Other names and brands may be claimed as the
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Adam Pletsch/Dianna Lai
StrategicAmpersand Inc. (for McAfee Canada)
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dianna@stratamp.com
(416) 961-5595
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Dianna Lai
Consultant, Public Relations

StrategicAmpersand Inc.
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Toronto, ON M4W 1E6
Phone: 416-961-5595 x440
Fax: 416-961-7955
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