Mobile Advertising Gets a Boost With Neuralitic Profiling Engine
Neuralitic Launches SevenFlow Profiling Engine to Monetize Mobile Data
New mobile marketing solution enables ad agencies and ad networks to target precise customer segments for mobile advertising and content personalization.
MONTREAL – September 25, 2012 – Neuralitic Systems, a leading provider of mobile data monetization and big data solutions, today announced the launch of the SevenFlow Profiling Engine, a newly added component to Neuralitic’s SevenFlow Solution Suite. The SevenFlow Profiling Engine creates new revenue streams for Communication Service Providers (CSPs) by enabling the delivery of highly targeted and relevant content, including advertising, to mobile subscribers.
The SevenFlow Profiling Engine gives CSPs the opportunity to monetize their mobile data by enabling them to exchange anonymous subscriber profiling information in real-time with registered partners, such as ad agencies and ad networks. The SevenFlow Profiling Engine is currently being deployed by a leading CSP.
“The SevenFlow Profiling Engine opens a new chapter in mobile advertising by enabling the mobile industry to deliver targeted ads based on reliable and real-time data,” said Jean-Philippe Goyet, Senior Director of Product Management at Neuralitic Systems. “It is a powerful solution that can be used to add depth and relevance to any customer interaction, from pre-paid stimulation to customer care calls.”
To date, the ability to benefit from mobile big data has proven to be a challenge for CSPs due to a lack of technology and expertise to handle large volumes of subscriber data, which is essential todrive new sources of revenue. The SevenFlow Profiling Engine solves this issue by extracting tremendous value from the mobile data gold mine that CSPs aresitting on by generating accurate subscriber groups and profiles that can be used to create monetization opportunities for the mobile ecosystem.
Once CSPs install the SevenFlow Profiling Engine onto their network, they can partner with ad agencies or ad networks to define the subscriber segments they want to reach based on contextual and behavioural criteria. The solution works alongside SevenFlow’s Knowledge Portal, which analyzes mobile subscriber usage with high granularity, to discover opted-in subscribers on the operator’s network that demonstrate specified behaviours and data patterns.
Click here to view a video explaining how the SevenFlow Profiling Engine enables greater efficiencies in the mobile advertising ecosystem or visit www.neuralitic.com for more information.
About Neuralitic Systems
Neuralitic Systems is the leading provider of Mobile Data Monetization and Big Data solutions. The company’s mission is to enable Communication Service Providers (CSPs) to unlock the value of their subscribers’ data. Neuralitic offers the fundamental building blocks that allow CSPs to generate new revenue streams by improving decision-making aimed at subscriber acquisition, conversion and retention.
Neuralitic’s SevenFlow solution transforms massive volumes of unstructured data into compact and usable data sets, making themfunctional for multiple applications. By transparently extracting and analyzing 100% of data usage from 100% of mobile subscribers on a wireless network, SevenFlow provides a complete, 360-degree view of subscribers’ and roamers’ data activities. The solution is designed specifically for understanding mobile data and has an optimized process for extracting, transforming and storing mobile Big Data without requiring lengthy or custom integration work.
Neuralitic draws its expertise from employees in a variety of fields related to its core business, including IP infrastructure, business intelligence, high-throughput databases, dimensional data modeling, mathematics and wireless network engineering. To find out more, visit www.neuraltic.com
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