NEWS RELEASE: EMC and SDL to Expand Web Content Management Solutions

 

FOR IMMEDIATE RELEASE

EMC and SDL to Expand Web Content Management Solutions

Leading WCM Vendor Offers EMC Customers Enterprise-Ready Options to
Create More Engaging Online Experiences

WASHINGTON D.C. – March 21, 2011 – At the AIIM International
Conference and Expo @ Info360,EMC Corporation (NYSE:EMC), the world
leader in information infrastructure solutions, today announced a global
agreement with SDL (LSE: SDL), the leading provider of Global
Information Management solutions. This will complement EMC’s existing
relationships in Web Content Management (WCM) and Web Engagement
Management, and helps it to continue giving customers multiple
approaches to optimize users’ online marketing experiences for maximum
brand impact.

The goals of marketing leaders for most companies are consistent: build
brand awareness on a truly global scale and affinity that positively
impacts loyalty and revenue in cost-effective ways. As new devices and
engagement models continue to evolve, meeting customer demands can
challenge even the most progressive enterprises. The agreement with SDL
is focused on joint selling, marketing and go-to-market opportunities.
By working with other leading companies and technologies, EMC is able to
extend the value of its market-leading solution for marketing resource
and brand asset management, EMC® Documentum® Media Workspace.

SDL offers SDL Tridion, the leading WCM platform which enables Global
and Multilingual Website Management, Multi-Channel Engagement through
Web, Mobile and Email, Brand Management and advanced Targeting,
Profiling and Personalization. The company is widely-regarded for its
enterprise-ready capabilities, from content creation through translation
and localization features, rich media and mobile access.

“For our customers, it is a key requirement to provide a customer
experience that drives conversion, revenue and deeper brand loyalty
across channels, cultures and languages throughout the customer
journey,” said Jan Jaap Kolleman, CEO of SDL Web Content Management
Solutions. “The agreement with EMC confirms the growing demand for
solutions on a global scale and confirms increased traction for our
Global Information Management vision.”

“The market has spoken. Our customers are clearly looking for options
given their vast requirements for multi-lingual support and
fast-to-deploy solutions to extend their online customer experiences,”
said Paul O’Brien, Vice President and General Manager of the
Information Access product division of EMC’s Information Intelligence
Group. “The WCM/WEM market is red hot, and EMC and SDL plan to work
together to provide a variety of options that will benefit our mutual
customers.”

About SDL

SDL is the leader in Global Information Management. Global Information
Management enables companies to engage with their customers throughout
the customer journey – from brand awareness, to sales and after-sales
support – and across languages, cultures and channels.

SDL’s best-of-breed Web Content Management, eCommerce, Structured
Content and Language Technologies, combined with its Language Services,
drive down the cost of content creation, management, translation and
publishing. SDL solutions increase conversion ratios and customer
satisfaction through targeted information across all customer touch
points.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon,
CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp,
Philips, SAP and Sony. SDL has over 1500 enterprise customers, has
deployed over 170,000 software licenses and provides access to on-demand
portals for 10 million customers per month. It has a global
infrastructure of more than 60 offices in 35 countries. For more
information, visit www.sdl.com.

About EMC

EMC Corporation (NYSE: EMC) is the world’s leading developer and
provider of information infrastructure technology and solutions tha
t
enable organizations of all sizes to transform the way they compete and
create value from their information. Information about EMC’s products
and services can be found at www.EMC.com.

EMC Canada (www.EMC2.ca), headquartered in Toronto with nine offices
from coast to coast, is a wholly owned subsidiary of EMC Corporation.

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For more information contact:
Mike Martin/Michelle Chang
StrategicAmpersand
416-961-5595
mike@stratamp.com
michelle@stratamp.com


EMC and Documentum are trademarks or registered trademarks of EMC
Corporation in the United States and/or other countries. Other
trademarks are the properties of their respective owners.

Forward-Looking Statements
This release contains "forward-looking statements" as defined under the
Federal Securities Laws. Actual results could differ materially from
those projected in the forward-looking statements as a result of certain
risk factors, including but not limited to: (i) adverse changes in
general economic or market conditions; (ii) delays or reductions in
information technology spending; (iii) our ability to protect our
proprietary technology; (iv) risks associated with managing the growth
of our business, including risks associated with acquisitions and
investments and the challenges and costs of integration, restructuring
and achieving anticipated synergies; (v) fluctuations in VMware, Inc.'s
operating results and risks associated with trading of VMware stock;
(vi) competitive factors, including but not limited to pricing pressures
and new product introductions; (vii) the relative and varying rates of
product price and component cost declines and the volume and mixture of
product and services revenues; (viii) component and product quality and
availability; (ix) the transition to new products, the uncertainty of
customer acceptance of new product offerings and rapid technological and
market change; (x) insufficient, excess or obsolete inventory; (xi) war
or acts of terrorism; (xii) the ability to attract and retain highly
qualified employees; (xiii) fluctuating currency exchange rates; and
(xiv) other one-time events and other important factors disclosed
previously and from time to time in EMC's filings with the U.S.
Securities and Exchange Commission. EMC disclaims any obligation to
update any such forward-looking statements after the date of this
release.


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