NEWS RELEASE: EMC Expands Greenplum Big Data Analytics Appliance Family

FOR IMMEDIATE RELEASE

EMC Expands Greenplum Big Data Analytics Appliance Family

New Models Feature Solid-State-Drive-Based Storage for Maximum
Performance, High Density Storage for Archive Layer Analytics and
Accelerated Data-Loading for Big Data Ingest

HOPKINTON, Mass. – April 5, 2011 – EMC Corporation (NYSE: EMC), the
world leader in information infrastructure solutions, today announced
three new additions to its EMC® Greenplum® Data Computing Appliance
(http://www.emc.com/campaign/global/greenplumdca/) (DCA) line of
products – the High Capacity DCA, the High Performance DCA and the
Data Integration Accelerator – and version 4.1 of Greenplum Database
(http://www.greenplum.com/products/greenplum-database/). High Capacity
DCA and High Performance DCA join the first and award-winning Data
Computing Appliance (announced in October 2010
(http://www.emc.com/about/news/press/2010/20101013-01.htm)) to expand
the EMC Greenplum family of lightning-fast data warehouse systems that
leverage massively parallel processing (MPP) architecture to enable Big
Data to be processed and analyzed significantly faster at substantially
lower cost. The announcement comes on the same day that SAS, the leader
in business analytics (http://www.sas.com/businessanalytics/) software
and services, said that it will expand its high-performance computing
(http://www.sas.com/news/preleases/highperformancecomputing-seriesberlin2010.html)
offerings with the introduction of SAS® High-Performance Analytics
(http://www.sas.com/news/preleases/emc-greenplum.html) on the EMC Data
Computing Appliance platform.

“EMC is truly driving the future of data warehousing and analytics
with the release of its Data Computing Appliance family of products.
There’s a growing recognition that there are new value-generation
opportunities that can arise from assembling unprecedented amounts of
information. The Performance and Capacity versions of EMC Data Computing
Appliance enable organizations to gain greater insight and value from
Big Data to support new business initiatives, new competitive
advantages, new sources of revenue and new ways of doing research, while
addressing the increasing needs for performance and storage options,”
said Bill Cook, President and General Manager of the Data Computing
Division, EMC.

“The requirement to turn all data into actionable information is only
accelerating and requires companies to adopt new and more effective
strategies to manage Big Data. Together with SAS High-Performance
Analytics, these new Greenplum offerings from EMC demonstrate continued
innovation and a world of new opportunities for our mutual customers,”
said Keith Collins, SAS Senior Vice President and Chief Technology
Officer.

The EMC Data Computing Appliance line of purpose-built, highly scalable
data warehousing appliances integrate database, computing, storage and
network into an enterprise-class, easy-to-implement system. The core
base-model EMC DCA is the foundation of this product line. It is the
industry’s best price/performance leader and has the ability to scale
up to 864TB of uncompressed data. Technology enhancements enable new and
advanced applications of EMC DCA:

* The High Capacity EMC DCA is designed to host petabyte-levels of data
without taking up additional space, surging power consumption or
increasing costs. For businesses that require detailed analysis of
extremely large amounts of data, this model offers the lowest
cost-per-unit data warehouse.

* The High Performance EMC DCA is the industry-leading solution for
data loading and data scanning performance. With its cutting edge purely
solid-state-drive (SSD)-based storage, it allows for a high number of
users to access concurrently. The combination of fast loading speed and
high simultaneous query performance allows businesses to access
time-sensitive analytical data effortlessly.

* The new Data Integration Accelerator is an add-on
module that solves
the challenges of data loading in a parallel and scalable model. It is
purpose-built for customers who need to shorten batch loads and
implement micro-batch loading, and leverages a growing catalogue of data
applications.

At the heart of the EMC DCA family of products is version 4.1 of
Greenplum Database. This new version introduces new functionality that
simplifies Hadoop integration, extends the range of analytics functions,
improves client and application connectivity and expands on the
platform’s workload management and system health monitoring
capabilities.

“The declining cost of infrastructure combined with vast rivers of
information presents incredible opportunities for leaders. But in order
to reap the value of this data, organizations need a comprehensive
platform that enables advanced analytics and unified data access. The
EMC Greenplum Data Computing Appliance is that platform. It can help
those leaders get exponentially more value from their information,”
said Cook.

About EMC

EMC Corporation (NYSE: EMC) is the world’s leading developer and
provider of information infrastructure technology and solutions that
enable organizations of all sizes to transform the way they compete and
create value from their information. Information about EMC’s products
and services can be found at www.EMC.com.

EMC Canada (www.EMC2.ca), headquartered in Toronto with nine offices
from coast to coast, is a wholly owned subsidiary of EMC Corporation.

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For more information contact:
Mike Martin/Michelle Chang
StrategicAmpersand
416-961-5595
mike@stratamp.com
michelle@stratamp.com


EMC and Greenplum are trademarks or registered trademarks of EMC
Corporation in the U.S. and other countries. All other trademarks are
the property of their respective owners.


Forward-Looking Statements
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update any such forward-looking statements after the date of this
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