NEWS RELEASE: Iomega Announces Next Generation of Screen

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Iomega Announces Next Generation of Screenplay Media Player Products

New ScreenPlay DX HD Media Player Lineup Brings the Internet and More
to Your TV: * Access Netflix, Pandora and other popular Internet
Entertainment Sites * Enjoy Videos, Movies, Photos and Music on the
Internet * DLNA-Certified for Streaming Content From Your Home Network
* WiFi Connectivity and QWERTY keyboard * Freedom of Choice: Models
With and Without Onboard Storage

SAN DIEGO - March 22, 2011 - Iomega, an EMC company (NYSE: EMC)
and a leading innovator in digital storage and content management
solutions, today announced the worldwide launch of the exciting new
Iomega® ScreenPlay® DX HD Media Player line, a family of easy-to-use
multimedia devices that changes the way you experience digital
entertainment in your home. With the Iomega ScreenPlay DX HD Media
Player, you can access and enjoy videos, movies, photos and music on
the Internet as well as content you own - all on your own TV in full
1080p high definition.

The new lineup of Iomega ScreenPlay DX HD Media Player products is
compatible with the most popular formats, including H.264, WMV and
RMVB, as well as being DLNA certified for easy streaming with
compatible devices on your home network. Other notable features
include DivX® PlusTM HD certification for stunning playback of MKV
movies, WiFi capability right out of the box thanks to the included
802.11n adaptor, and a user-friendly remote control featuring a full
QWERTY keyboard for fast and easy text entry of online links, websites
and more.

The ScreenPlay DX product family includes 1TB* and 2TB** models for
consolidating your digital entertainment collection in one place, and
the Iomega® ScreenPlay® TV Link DX HD Media Player, which has no
onboard storage but the same large screen TV experience with Internet
content as well as your own digital entertainment collection stored on
your network, or USB-based storage devices connected to the ScreenPlay
TV Link DX model.

"With previous generations of our ScreenPlay products, Iomega has
become a world leader in sales of high definition media players,"
said Jonathan Huberman, President of Iomega. "The new DX products
represent our best ScreenPlay line yet, making it even easier to enjoy
your favorite web-based content as well as everything on your home
network right from your HD TV. Forget about hunching over the laptop
or desktop to enjoy the Web or your own videos, photos and music. The
ScreenPlay DX HD Media Player allows you to effortlessly immerse
yourself in the Web from the comfort of your couch and your TV. Once
you try one of Iomega´s new ScreenPlay DX products, you´ll never
go back to the computer for your digital entertainment."

Features of the New Iomega ScreenPlay DX HD Media Player

The new ScreenPlay DX product family provides non-stop entertainment,
including your favourite videos in your personal collection as well as
all sorts of content on the Internet, including Netflix, Pandora and
more.*** Users can relax in front of their TV, interacting with the
Web as well as everything on their home network thanks to an
easy-to-use QWERTY remote control. Practically everything you own on
your home network and popular content from the Internet is now
accessible on your TV with the new Iomega ScreenPlay DX HD product
family.

The new Iomega ScreenPlay DX HD Media Player line incorporates a web
browser giving users the freedom to view content from pre-selected
sites and to visit other sites of their choice.****

Iomega ScreenPlay DX HD Media Player models easily connect to a
television by HDMI or composite video and optical audio outputs. Users
can also connect all of the computers on their home network, making it
easy to store, access and share videos, photos and music across the
home network or store all the files in one convenient location.

Iomega ScreenPlay DX HD Media Player Products -
With or Without
Storage

Iomega is launching the new Iomega ScreenPlay DX family in three
different versions: the ScreenPlay TV Link DX, which has no onboard
hard drive, and the Iomega ScreenPlay DX HD Media Player with either a
1TB or 2TB onboard hard drive for conveniently storing your digital
entertainment collection in one place.

All three versions of the Iomega ScreenPlay DX HD Media Player are
compatible with DLNA devices on your home network, as well as Wi-Fi
ready (802.11n) for flexibility in placing the unit next to your TV.
Each model features two USB ports for additional storage, making the
Iomega ScreenPlay DX HD Media Player a networked media centre as well
as a centralized storage solution for the home.

With full 1080p high definition playback, the Iomega ScreenPlay DX HD
Media Player supports virtually all of today´s popular CODECs and
file types, including H.264, WMV, MKV, DivX® and plenty of others.

Supporting Retail Quote

B&H Photo, Video and Pro Audio, a leader in photo, video, pro audio
and digital imaging products for consumers and professionals, will be
selling Iomega´s new ScreenPlay DX HD Media Player products online
(www.bhphotovideo.com) as well as at its New York Superstore in
Manhattan.

"Multimedia HD player products like the new Iomega ScreenPlay DX
line are at the beginning of their popularity as computer users and
others discover the advantages and pleasures of moving from the
computer to the television to enjoy content from the web as well as
all their own movies, photos and music on their home network," said
Mendy Levitin, B&H Computer Specialist, B&H Photo, Video and Pro
Audio. "We believe the multimedia HD player category is ready to
take off, which is why we´re excited to bring our customers
Iomega´s new ScreenPlay DX product line."

Availability and Warranty

The new Iomega® ScreenPlay® DX HD Media Player is now available
worldwide. The product is available in two capacities: the 1TB model
is US$229.99, and the 2TB model is US$299.99 (currently available in
international markets only). The Iomega® ScreenPlay® TV Link DX HD
Media Player is also available worldwide for US$149.99. (All pricing
is U.S. suggested retail.).

Iomega ScreenPlay DX products include a 3-year limited warranty (with
registration).

To learn more about the new Iomega ScreenPlay DX product family,
please go to www.iomega.com.

About Iomega

Iomega Corporation, a wholly owned subsidiary of EMC Corporation
headquartered in San Diego, is a worldwide leader in innovative
storage solutions for small businesses, home offices, consumers and
others. The Company has sold more than 425 million digital storage
drives and disks since its inception in 1980. Today, Iomega´s
product portfolio includes industry leading network attached storage
products for the home and small business; one of the industry´s
broadest selections of direct-attached portable and desktop external
hard drives; and the ScreenPlay® family of multimedia drives that
makes it easy to move video, pictures and other files from the
computer room to the livingroom. To learn about all of Iomega´s
digital storage products and network storage solutions, please go to
the Web at www.iomega.com. Resellers can visit Iomega at
www.iomega.com/ipartner.

About EMC

EMC Corporation (NYSE: EMC) is the world´s leading developer and
provider of information infrastructure technology and solutions that
enable organizations of all sizes to transform the way they compete
and create value from their information. Information about EMC´s
products and services can be found at www.EMC.com.

EMC Canada (www.EMC2.ca), headquartered in Toronto with nine offices
from coast to coast, is a wholly owned subsidiary of EMC Corporation.

- 30 -

For more information contact:
Mike Martin/Michelle Chang
StrategicAmpersand
416-961-5595
mike@stratamp.com
michelle@stratamp.com


*1 TB = 1,000,000,000,000 bytes
** 2TB Iomega® ScreenPlay® DX HD Media
 Player model will be available
in international markets only.
*** Iomega will distribute licensed software only. Licensor´s
standard end user software license agreement or on terms and
conditions that are at least as protective of Licensor´s rights and
intellectual property and contains disclaimers at least as broad as
Licensor´s then-current standard end user agreement. Some of the
other suppliers, like Pandora, may also have additional agreements.
**** Video content only available from pre-selected sites.

NOTE: This release contains "forward-looking statements" as
defined under the Federal Securities Laws. Actual results could differ
materially from those projected in the forward-looking statements as a
result of certain risk factors, including but not limited to: (i)
adverse changes in general economic or market conditions; (ii) delays
or reductions in information technology spending; (iii) our ability to
protect our proprietary technology; (iv) risks associated with
managing the growth of our business, including risks associated with
acquisitions and investments and the challenges and costs of
integration, restructuring and achieving anticipated synergies; (v)
fluctuations in VMware, Inc.´s operating results and risks
associated with trading of VMware stock; (vi) competitive factors,
including but not limited to pricing pressures and new product
introductions; (vii) the relative and varying rates of product price
and component cost declines and the volume and mixture of product and
services revenues; (viii) component and product quality and
availability; (ix) the transition to new products, the uncertainty of
customer acceptance of new product offerings and rapid technological
and market change; (x) insufficient, excess or obsolete inventory;
(xi) war or acts of terrorism; (xii) the ability to attract and retain
highly qualified employees; (xiii) fluctuating currency exchange
rates; and (xiv) other one-time events and other important factors
disclosed previously and from time to time in EMC´s filings with the
U.S. Securities and Exchange Commission. EMC disclaims any obligation
to update any such forward-looking statements after the date of this
release.

Copyright© 2011 Iomega Corporation. All rights reserved. Iomega and
ScreenPlay are trademarks or registered trademarks of Iomega
Corporation in the United States and/or other countries. EMC and
MozyHome are trademarks or registered trademarks of EMC Corporation.
All other trademarks are the property of their respective holders.


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Thank you,
Dave