NEWS RELEASE: New EMC Atmos 2.0 Now Available

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FOR IMMEDIATE RELEASE

New EMC Atmos 2.0 Now Available

Service Providers and Enterprises Worldwide Can Efficiently Store,
Manage and Build Globally Distributed Cloud Storage Environments for Big
Data

News Summary:

* New EMC® Atmos® 2.0 and EMC Atmos GeoDrive software are now available
and shipping worldwide
* Atmos 2.0 software provides customers with powerful and efficient
management of globally distributed big data and cloud storage
environments – 5x faster and 65 per cent more efficient than previous
Atmos offering
* EMC Atmos GeoParity, a feature of EMC Atmos 2.0, efficiently protects
globally distributed cloud storage environments
* EMC Atmos GeoDrive software provides Windows users and applications
with transparent access to the cloud – in less than a minute

Full Story:

HOPKINTON, Mass. – June 30, 2011 – EMC Corporation (NYSE: EMC)
today announced EMC Atmos 2.0 and EMC Atmos GeoDrive software are now
generally available and shipping. Atmos 2.0 (with its EMC Atmos
GeoParity feature) – provides customers with powerful and efficient
management of globally distributed big data and cloud storage
environments – now 5x faster and 65 per cent more efficient than
previous offering.

EMC is now shipping new features that help customers better manage big
data and object storage:

* Stores object segments rather than entire objects across distributed
storage environments for unmatched protection. For example, customers
using the EMC Atmos GeoParity feature of EMC Atmos 2.0 in production
today are realizing a 65 per cent efficiency improvement across
four-site Atmos deployments, resulting in a significant reduction in
cost to serve.
* Provides transparent access to the cloud. The new EMC Atmos GeoDrive
is a secure and fast way for Windows users and applications to gain
cloud access. The new software enables customers to simply install, and
in a matter of minutes, transparently begin moving data to the cloud.

“Ninefold is the first to provide Australian-based
‘pay-for-what-you-use’ public cloud storage,” said Peter James,
Managing Director at Ninefold. “Since Ninefold launched earlier this
year, a popular request from customers has been an effective user
interface to make cloud storage file management and backup easier and
more practical. EMC Atmos GeoDrive will allow simple file drag and drop
from the desktop into the Ninefold cloud storage service – proving
that EMC is listening and that we made the right decision in working
with them.”

EMC Atmos manages information for content-rich high-scale
infrastructures and cloud service
(http://www.emc.com/storage/atmos/atmos.htm) provider environments.
Its flexible architecture adapts easily to run in virtualized
environments
(http://www.emc.com/solutions/application-environment/vmware/vmware-management.htm),
or within an EMC purpose-built, low-cost, high-density hardware system.

“Today we’re delivering customers a solution to efficiently and
cost-effectively manage and protect globally distributed big data and
cloud storage environments – accelerating both service provider and
enterprises ability to exploit the cloud,” said Mike Feinberg, General
Manager and Senior Vice President of the Cloud Infrastructure Group at
EMC.

About EMC

EMC Corporation is a global leader in enabling businesses and service
providers to transform their operations and deliver IT as a service.
Fundamental to this transformation is cloud computing. Through
innovative products and services, EMC accelerates the journey to cloud
computing, helping IT departments to store, manage, protect and analyze
their most valuable asset – information – in a more agile, trusted
and cost-efficient way. Additional information about EMC can be found at
www.EMC.com.

EMC Canada (www.EMC2.ca), headquartered in Toronto with nine offices
from coast to coast, is a wholly owned subsidiary of EMC Corporation.

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For
more information contact:
Mike Martin/Michelle Chang
StrategicAmpersand
416-961-5595
mike@stratamp.com
michelle@stratamp.com


EMC and Atmos are registered trademarks or trademarks of EMC
Corporation in the United States and other countries.All other
trademarks used herein are the property of their respective owners.


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